Internet Marketing Tips for Businesses and Advertisers

Digital marketing is defined as web-based or electronic communication between your brand and your audience. Some examples of digital marketing include search engine optimization, email marketing, and blogs. For both large and small businesses, following a few internet marketing tips will enhance a brand’s exposure and increase audience size.

Innovative digital marketing strategies.

Advertise on Industry-Relevant Websites

Once you’ve defined the focus of your business, what you’re selling or what services you’re providing, the next step is to look for similar websites, businesses, and online communities. Set a portion of your budget aside to pay these websites to showcase your ad or reach an agreement where you showcase their ad on your website and they showcase yours. Networking within your industry helps increase exposure of your brand.

Learn IAB’s Standards for Digital Ad Placement

The Interactive Advertising Bureau (IAB) has crafted a set of guidelines for developing digital ad units. When designing ads for your brand or working with a design agency, you can follow the IAB framework to create the most effective package of ads possible. Helping you build a scalable ad campaign, your ads will be ready to display across a variety of digital advertising space.

Internet marketing tips include content generation and SEO practices.

Collaborate, Create, and Sponsor Digital Content

One of the most important internet marketing tips, generating content is key when developing a brand. There are many options to explore when determining the best type of content for your specific niche. You could opt to collaborate with similar brands and websites to develop collaborate pieces, you could sponsor content from various industry professionals, or you could create entirely fresh content. With a multitude of options, the main goal should be to enhance your digital marketing strategy with content that will be viewed and shared across a variety of platforms. Brand exposure through content attracts new and old audiences alike.

Search engine optimization (SEO) is important for ranking high on SERP's.

Search Engine Optimization (SEO) Practices

Designed to ensure your brand’s website is indexed by search engine crawlers, search engine optimization (SEO) practices are highly detailed. To make your brand’s website rank higher on a search engine results page (a SERP) you must target specific keywords you want your brand to rank high for. Additionally, linking to reputable, relevant industry sources further boosts your credibility and your brand’s chances of ranking higher on SERP’s. Among the various internet marketing tips, adhering to SEO strategies to increase your SERP rankings is the most cost-effective way to increase brand exposure.

The crux of digital marketing is SEO. Free to execute, but highly detailed, every list of internet marketing tips includes a section on SEO practices. Updating your website as often as possible, while generating SEO-friendly content is the most cost-effective way to increase your brand’s exposure. Every business owner should understand basic SEO practices and, if needed, hire a consultant or agency to help with advanced practices.

Native Advertising

Constantly bombarded with advertisements, consumers often become blind to ads. Native advertising provides a solution to this issue. In native advertising, ad messaging is presented in seamlessly integrated content form. Instead of the traditional block-form, signage-type digital ads, advertisements are made to look and feel like actual content. By using native advertising, you can captivate an audience with content that doesn’t present as blatant digital marketing. Offering visitors some inherent value, native advertising is often shared or picked up by relevant or influential websites, further exposing your brand.

Animated GIF Ads

An innovative form of digital marketing, using animated GIF ads is one of the newest internet marketing tips. Providing movement in your ads, GIF’s captivate audiences that have become used to static ads. GIF’s give you the ability to present a variety of content that is no longer restricted by the limitations of fixed, static ads. Animated images are highly effective at drawing the attention of visitors, making your ads stand out and demand to be noticed.

Social media platforms, such as Facebook, are useful for increasing a brand's exposure.

Social Media

One of the most popular internet marketing tips, crafting a social media presence for your brand is a powerful way to increase exposure. Offering paid advertising opportunities and low-cost exposure channels, social media provides a way for businesses to connect with consumers and new audiences alike. A growing industry, millions of consumers use social media every single day. A creative, unique social media presence helps your brand stand out and engage new audiences.

E-mail Marketing

Crafting a method for successful communication, building a list of customer e-mails gives you the ability to directly communicate to your customers about events, promotions, or any other pertinent information. Often present on a brand’s landing page, an e-mail signup option allows consumers to voluntarily opt in to receive updates about your brand. Regularly sending out e-mails to your e-mail list helps maintain your audience, ensuring customers do not forget about your brand.

Tracking and analytics helps measure the performance of digital marketing strategies.

Tracking and Analytics

Keeping track of your digital marketing efforts allows you to measure how well your chosen strategies are performing. Evaluating visitors, clicks, etc. helps you determine which internet marketing tips are working the best, which to expand upon, and which tactics need to be retooled or replaced. Implementing a tracking URL, such as Google Analytics, will help you measure how many people are visiting your website and where they’re coming from.

When using a URL tracker, there are several limitations you should be aware of. Not holistically accurate, URL trackers often can’t reflect added brand awareness. Additionally, limiters, such as ad blockers, privacy settings, and other disabling browser capabilities, may distort results. Tracking metrics are useful, but are never completely accurate.

Customer Data to Build Targeted Campaigns

Once you have utilized some internet marketing tips and executed a digital marketing strategy, the next step is to track and measure brand performance. The performance of your website, social media engagement, and content can be monitored and measured with various tools. Using this data to better target certain demographics or specific audiences helps create a more targeted digital marketing campaign.

When crafting a digital marketing strategy for your brand, there are a variety of internet marketing tips that can be followed. From creating a presence on social media to generating engaging content, a plethora of options are available that are guaranteed to engage audiences and boost your brand’s visibility. Test out some internet marketing tips and watch your brand’s popularly increase.

What digital marketing strategies are most effective?